Turkey Consumer Electronics Q4 2018
The consumer electronics device spending forecast for Turkey was lowered as a result of the rapid depreciation of thelira against the US dollar in 2018, which reduced household purchasing power and so led to deferred purchases and substitution forcheaper models. The market is expected to recover from 2020 as the currency stabilises, so allowing vendors to tap income growthand pent-up demand, but we expect the total device market to remain below the pre-crisis peak in USD terms even in 2022. The riskprofile is still weighted to the downside because of economic vulnerabilities, domestic political conditions and the regional securitysituation.
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