Thailand Tourism Report Q2 2016
BMI View: Thailand's tourism industry is set to grow significantly over 2016 as the sector recovers from adifficult 2015. Security concerns were high in the previous year following a terrorist attack in August 2015.
Combined with political turmoil in recent years, the year proved difficult for tourism in the country.
Thailand depends highly on the economic benefits provided by the industry and the country has a widerange of tourist attractions, as well as continued investment by domestic and international companies.
Further investment on travel infrastructure is important for future growth, and the country needs tocontinue diversifying its source markets to prevent over-exposure to Chinese tourists.
Key Updates And Forecasts
Hilton Hotels has reconfirmed their commitment to the Thai tourism industry, with plans to expand theHilton Garden Inn brand to three properties in Bangkok, Phuket, and Pattaya. It allso has plans to opena Waldorf Astoria hotel in Bangkok.
International air connectivity continues to expand: China Southern Airlines launched a new flight routesbetween Nanning and Chiang Mai in November 2015 and Thomson plans to launch direct flightsbetween Manchester in the UK and Phuket in 2016. Additionally, a new air route connecting Bankok andMyanmar opened in early 2016 as well.
2016 is expected to be a solid year for tourism in Thailand, with growth of 6.6%. The total passengerfigure should rise to 30.0mn by the end of the year.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook