Thailand Food & Drink Q3 2019
Thailand presents an attractive market for food and drink majors with strong growth across the categories. Thepremiumisation trend will drive spending on higher-quality beverages, particularly as volume growth slows. Here, we highlight wineas an outperformer as consumers move up the price points. In the non-alcoholic drinks sector, consumers will increasingly shunsugary carbonates in favour of healthier alternatives like juices and waters. Healthification will also be a key trend in food spending,driving the fast-growth projected for fruits and vegetable sales over the medium term.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook