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Thailand Consumer Electronics Report Q2 2016

Thailand Consumer Electronics Report Q2 2016

BMI View: We expect Thailand's consumer electronics will strengthen in 2016, and continue to do so overthe medium term, with a CAGR of 3.2% forecast for 2016-2020. Regional economic uncertainty increasedin early 2016, but our core view for the medium term continues to be based on our positive assessment ofhousehold income trends in Thailand. A deepening of the market and expanding middle class, which couldalleviate some price sensitivity, will be growth engines, particularly in the context of relatively low devicepenetration rates in the PC and handset segments in Thailand. We expect notebooks, tablets, smart TVs,and to a lesser extent smartphones, will be the product categories that outperform over the medium term.

Latest Updates And Industry Developments

Computer Hardware Sales: USD2.3bn in 2016 to USD2.9bn in 2020, a CAGR of 4.0%. Retail marketan opportunity as income profile strengthens, with personal device sales of notebooks and tabletsexpected to outperform.

AV Sales: USD1.4bn in 2016 to USD1.5bn in 2020, a CAGR of 2.1%. After contraction 2012-2015 weexpect a return to growth from 2016, but the market will not reach previous highs due to TV set priceerosion and the digital camera market being on a lower trajectory due to the proliferation of smartphoneownership.

Handset Sales: USD3.3bn in 2016 to USD3.7bn in 2020, a CAGR of 3.1%. Handset spending growthforecast to pick-up in 2016, but decelerate over the medium term due to a depleted pool of potentialsmartphone first-time buyers which will see the upgrade growth engine diminish.


BMI Industry View
SWOT
Consumer Electronics Market
Industry Forecast
Recent Developments
Structural Trends
Table: Consumer Electronics Overview (Thailand 2014
2020)
Industry Risk Reward Ratings
Industry Risk Reward Index
Table: CE RRI Breakdown By Region, Q216
Table: Asia CE Risk/Reward Index
Q216
Market Overview
Computers
Table: PC Sales (Thailand 2014
2020)
Table: Thailand PCs Per 100 Households
Breakdown By Device Type And Region, 20122014
AV Devices
Table: AV Sales (Thailand 2014
2020)
Mobile Devices
Table: Mobile Communications (Thailand 2014
2020)
Industry Trends And Developments
Regulatory Development
Table: IT Regulatory Authority
Regulatory Developments
Competitive Landscape
International Companies
Table: Lenovo
Table: Acer
Table: Seagate
Local Companies
Table: i
Mobile (Samart)
Table: SiS Distribution
Demographic Forecast
Table: Population Headline Indicators (Thailand 1990
2025)
Table: Key Population Ratios (Thailand 1990
2025)
Table: Urban/Rural Population & Life Expectancy (Thailand 1990
2025)
Table: Population By Age Group (Thailand 1990
2025)
Table: Population By Age Group % (Thailand 1990
2025)
Methodology
Industry Forecast Methodology
SectorSpecific Methodology
Sources
Risk/Reward Index Methodology
SectorSpecific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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