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Thailand Consumer Electronics Report Q2 2015


Attention: There is an updated edition available for this report.

Thailand Consumer Electronics Report Q2 2015

BMI View: In 2014 political uncertainty and baht depreciation were a drag on spending growth, resultingin uneven growth as the computer hardware and AV segments contracted, but handset sales continued togrow. However, this pattern is forecast to change as the economy strengthens from 2015, and we expect arevival in PC sales, while at the same time the smartphone market is expected to slow as a result ofsaturation and price erosion. In terms of total consumer electronics demand growth we forecast a CAGR of4.1% in US dollar terms 2015-2019. There will also be trends across market segments, for instance, weexpect demand will be boosted by price competition between vendors, with a number of global vendorstargeting the market for growth, as well as operator investment in data network expansion and digital TVmigration. Over the medium term our outlook for consumer electronics spending is positive as incomes rise,and the declining price of devices in key product categories will ensure the market continues to grow.

Headline Expenditure Projections

Computer Hardware Sales: USD2.95bn in 2014 to USD3.08bn in 2015, an increase of 4.3%. Tablet salesexpected to contract after rapid diffusion of ownership among the core market 2012-2014, but this will beoffset by a boost to notebook sales as a result of deferred purchases during 2013 and 2014.


BMI Industry View
SWOT
Consumer Electronics Market
Political
Economic
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Thailand 2013-2019)
Macroeconomic Forecasts
Economic Activity
Table: Economic Activity (Thailand 2009-2018)
Industry Risk Reward Ratings
Industry Risk/Reward Index
Table: Asia CE Risk/Reward Index - Q215
Market Overview
Computers
Table: PC Sales (Thailand 2013-2019)
AV Devices
Table: AV Sales (Thailand 2013-2019)
Mobile Devices
Table: Mobile Communications (Thailand 2013-2019)
Competitive Landscape
International Companies
Table: Lenovo
Table: Acer
Table: Seagate
Local Companies
Table: i-Mobile (Samart)
Table: SiS Distribution
Industry Trends And Developments
Table: Electronics Output, 2013-2019
Computers
AV
Regulatory Development
Table: IT Regulatory Authority
Regulatory Developments
Company Profile
Hana Microelectronics
Table: Hana Financial Performance By Plant And Activity (THBmn)
Demographic Forecast
Table: Population Headline Indicators (Thailand 1990-2025)
Table: Key Population Ratios (Thailand 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Thailand 1990-2025)
Table: Population By Age Group (Thailand 1990-2025)
Table: Population By Age Group % (Thailand 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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