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Tanzania Consumer & Retail Q3 2018

Tanzania Consumer & Retail Q3 2018

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The outlook for the Tanzanian consumer is bright. Strong economic growth is developing labour absorbing sectors,ultimately improving overall wages. A good agricultural harvest is keeping price levels down, helping improve the purchasingpower of households. Financial inclusion across the country is gradually improving, opening up completely new markets. However,overall income levels remain lower than Sub-Saharan African standards and the vulnerable employment situation still persists,suggesting cautious spending prospects in the near future.


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Consumer & Retail Methodology

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