Taiwan Tourism Q4 2018
We hold a positive outlook for the Taiwanese tourism industry in 2018 and over the five years to 2022 and note that themarket contains a degree of untapped organic growth potential that will be unlocked over the coming years. Drivers underpinningindustry growth will include supportive government policies to cultivate new source markets, improved bilateral relations coveringtourism promotion and innovative online marketing techniques. Additionally, low-cost regional air fares and an uptrend in demandfor air travel coupled with rising spending powers in the Asia Pacific region will further support tourism growth momentum inTaiwan. We highlight that the primary downside risk to the industry stems from the ongoing diplomatic and political tensions withmainland China.
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