Market Research Logo

Taiwan Consumer Electronics Report Q2 2016

Taiwan Consumer Electronics Report Q2 2016

BMI View: Taiwan is a mature devices market with high penetration in most device categories, includingsmartphones and tablets, and consequently its growth potential is smaller than those of emerging markets inthe region. However, the medium-term forecast, with a CAGR of 3.5% over 2016-2020, is an improvementover 2014-2015 with the economy expected to strengthen, while product trends in the computer hardwareand AV segments turn positive. We identify the most prominent opportunity as premium device sales - ieflagship smartphones and tablets, hybrid notebooks and Ultra-HD TV sets - based on our analysis ofhousehold income trends, which will go some way in compensating for the wider limitations posed bysaturation.

Latest Updates & Industry Developments

Computer Hardware Sales: USD2.2bn in 2016 to USD2.6bn in 2020, a compound annual growth rate(CAGR) of 4.1%. A stabilisation of the tablet market after the initial boom and pent-up upgrade demandin traditional form factor market are both positive for demand growth, particularly in the context of risingincomes.

AV Sales: USD1.2bn in 2016 to USD1.4bn in 2020, a CAGR of 3.2%. Smart and Ultra-HD TV setupgrades will counteract saturation and price erosion in the core flat-panel TV set market, while thecannibalisation of digital camera sales is set to slow with smartphone ownership already widespread by2016. The market will not however return to previous highs, and is forecast to be 29% below 2012 peakeven in 2020.

Handset Sales: USD2.1bn in 2016 to USD2.4bn in 2020, a CAGR of 2.9%. The smartphone upgradegrowth engine will extinguish over the medium term as ownership becomes ubiquitous, but strongerdemand for flagships will provide some growth momentum as incomes rise at the high end in Taiwanover 2016-2020.


BMI Industry View
Latest Updates & Industry Developments
SWOT
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
Table: Consumer Electronics Overview (Taiwan 2014-2020)
Industry Risk/Reward Index
Table: CE RRI Breakdown By Region, Q216
Table: Asia CE Risk/Reward Index - Q216
Market Overview
Recent Developments
Computers
Table: PC Sales (Taiwan 2014-2020)
AV Devices
Table: AV Sales (Taiwan 2014-2020)
Mobile Handsets
Table: Mobile Communications (Taiwan 2014-2020)
Competitive Landscape
Local Companies
Table: Acer
Table: ASUSTeK (ASUS)
Table: Foxconn (Hon Hai)
Table: HTC
Demographic Forecast
Table: Population Headline Indicators (Taiwan 1990-2025)
Table: Key Population Ratios (Taiwan 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Taiwan 1990-2025)
Table: Population By Age Group (Taiwan 1990-2025)
Table: Population By Age Group % (Taiwan 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report