Market Research Logo

Switzerland Telecommunications Report Q3 2015

Attention: There is an updated edition available for this report.

Switzerland Telecommunications Report Q3 2015

BMI View: The maturity of the Swiss telecoms market means there are severely diminished opportunitiesfor subscription growth; however, the country's high per capita incomes and strong demand for the latesttechnologies means it continues to be one of the most lucrative markets in Europe. The lucrative nature ofthe market is reflected in the large investments made by operators in infrastructure, with the incumbentSwisscom investing aggressively in fibre and LTE since 2012. It has also resulted in acquisitions in theSwiss market, for instance NJJ was cleared to acquire Orange in early 2015, while Sunrise announced itsintention to IP.

Key Data

Smartphone ownership has proliferated rapidly in Switzerland, with Swisscom reporting smartphonepenetration in excess of 70% of its subscription base in 2014.

Average revenue per user (ARPU) levels continued to decline, a trend primarily attributed to a fall inmobile telephony prices in 2013 and 2014 following the launch of Swisscom's Infinity tariffs and erosionof traditional revenue sources such as SMS.

BMI Industry View
SWOT Mobile
SWOT Wireline
Operational Risk
Industry Forecast
Table: Telecoms Sector - Historical Data & Forecasts (Switzerland 2012-2019)
Industry Risk Reward Ratings
Industry Risk Reward Index
Table: Western Europe Telecoms Risk/Rewards Index, Q315
Market Overview
Regional Perspective
Table: Switzerland Mobile Market Regional Comparisons, 2013
Mobile Growth
Mobile Operator Data
Table: Market Overview
Table: Swisscom Mobile
Table: Sunrise
Table: Orange
Mobile Content
Monetising Footfall
Interoperable M-Commerce A Stronger Proposition
Positioning Key To M2M Success
Regaining Control Of The Bill
Key Developments
Table: Swiss Fixed-Line Subscriptions By Operator, 2012-2014 ('000)
Table: Fixed Broadband Subscriptions By Operator, 2012-2014 ('000)
Industry Trends And Developments
Table: Industry Developments
Regulatory Development
Regulatory Overview
Table: Switzerland: Regulatory Bodies And Their Responsibilities
Competitive Landscape
Table: Key Players: Switzerland Telecoms Sector
Table: Selected Telecoms Operators' Financial Indicators
Company Profile
Orange Communications
Sunrise Communications
Regional Overview
Demographic Forecast
Table: Population Headline Indicators (Switzerland 1990-2025)
Table: Key Population Ratios (Switzerland 1990-2025)
Table: Urban/Rural Population And Life Expectancy (Switzerland 1990-2025)
Table: Population By Age Group (Switzerland 1990-2025)
Table: Population By Age Group % (Switzerland 1990-2025)
Table: Glossary Of Terms
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Risk/Reward Index Indicators
Table: Weighting Of Indicators

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report