BMI View: The Swiss telecoms market takes advantage of high-income households and a willingness to payfor premium services which drive ARPU but the dominance of incumbent Swisscom remains a concern.Price cutting has failed, with operators competing on services, but Swisscom continues to set the pace, ashighlighted by its move for convergence to consolidate its leadership in a saturated market. We believe thatthe market will be driven by a growth in premium services in 2017 and beyond as new subscriber organicgrowth prospects are diminished due to a high degree of penetration and market saturation.
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Swisscom has made rapid strides in developing its national ultra-fast broadband network. Besidesupgrading to all-IP, the operator has deployed vectoring and G.fast to extend the operational life of itsnetwork as well as fibre and fixed LTE.