Sweden Tourism Q1 2019
The outlook for Sweden's tourism industry is increasingly positive. Proactive marketing campaigns aimed at raisingawareness of the country's attractions in new and existing source markets is translating to steady growth in terms of inboundarrivals. The international market is complemented by an active and affluent domestic tourism sector which ensures a high level oftourism-related expenditure and demand in both the winter and summer holiday markets. As a relatively small market, opportunitiesfor investment are somewhat limited; however, anticipated growth will create room for more competition in the hotel market andother tourism-related industries.
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