Sub-Saharan Africa Food & Drink Q4 2018
In the longer term, the low current rate of spending means that there are significant gains to be made in the Sub-Saharan African food and drink market. In the shorter term, good economic growth in some of the region's key economies meansthat we forecast strong growth in both food and drink sales over our 2018-2022 forecast period. Rising incomes and a growingmiddle class will create new avenues for food and drink sales, and the rapid growth of organised retail will help drive up demand for awider range of premium and imported products. However, across the region, growth rates will be uneven, and the risks presentedwill be commensurate with the rewards on offer.
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