Spain Food & Drink Q4 2019
Premiumisation, convenience and rising health awareness are the key trends driving growth in Spain's food anddrink market. Categories such as wine, craft beer, dairy products and ready-made meals are performing well, while sales of productsthat take longer to prepare or have higher sugar, fat and salt content are seeing a decline. Strong competition in mass grocery retail,notably from discounters, will encourage store refurbishments and modernisation programmes as well as significant investment inthe online retail space.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook