South Korea Autos Q1 2020

South Korea Autos Q1 2020

Key View:

We believe that the trade dispute between Japan and South Korea offers Korean automakers an upside, as consumersshunning Japanese branded vehicles will likely opt for South Korean produced vehicles. This means that South Korean automakerswill have to increase output to keep up with the expected uptick in demand. Furthermore, we expect Korean automakers to step uptheir advertising campaigns in order to capitalise on the current weakness of Japanese automakers in South Korea and in order togain some market share from the Japanese automakers. That said, we note that there is some significant upside potential for thecountry's vehicle production industry as the demand for new energy vehicles from Hyundai and Kia will continue to expand as moreconsumers make the shift to electric vehicles over the coming decade.

Key View
Autos SWOT
Industry Forecast
Industry Forecast Scenario
Passenger Vehicles
Commercial Vehicles
Industry Risk/Reward Index
Asia Autos Production Risk/Reward Index
Asia Autos Sales Risk/Reward Index
South Korea Autos Production Risk/Reward Index
South Korea Autos Sales Risk/Reward Index
Company Profile
Hyundai Motors
Kia Motors
Renault Samsung Motors
SsangYong Motor
Regional Overview
Asia Overview
South Korea Demographic Outlook
Autos Methodology

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