South Africa Tourism Q4 2018
The South African tourism industry has a bright future with significant organic growth potential that will yield dividendover the medium and long term. The country hosts a variety of attractions, including beach destinations, historical and culturallandmarks and famed safari holidays. Nevertheless, the market’s growth prospects are constrained due to a number of obstaclesand challenges including a fragile domestic political situation and highly controversial socioeconomic reforms. The government willneed to ensure sustained public finances to bolster transportation and infrastructure networks and we further highlight that activemarketing efforts will be required to attract high-spending European and Asia Pacific visitors to increase the market’s fortunes.
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