South Africa Consumer Electronics Report Q4 2015
BMI View: BMI's outlook for consumer electronics device spending growth in South Africa reflects aweakening economic outlook, including rand depreciation against the US dollar. The erosion of SouthAfrican household purchasing power in global markets will to some extent be offset by an increasing supplyof low-cost smartphones and tablets as mobile operators encourage greater data usage by launching ownbrandlow-price devices. The popularity of smartphones launched by MTN and Vodacom highlight thepotential for low-priced devices, although we believe there will be a steady demand for PCs and notebooksin the longer term as economic growth returns and large enterprise and government spending return tostronger levels.
Headline Expenditure Projections
PC Sales: USD2.2bn in 2014 to USD2.0bn in 2015. Forecast downgraded to reflect the weaker economicoutlook, with the impact of rand depreciation and price pressures in the PC market as competition fromlow-cost tablets intensifies particularly important factors.
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