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South Africa Consumer Electronics Report Q4 2015

South Africa Consumer Electronics Report Q4 2015

BMI View: BMI's outlook for consumer electronics device spending growth in South Africa reflects aweakening economic outlook, including rand depreciation against the US dollar. The erosion of SouthAfrican household purchasing power in global markets will to some extent be offset by an increasing supplyof low-cost smartphones and tablets as mobile operators encourage greater data usage by launching ownbrandlow-price devices. The popularity of smartphones launched by MTN and Vodacom highlight thepotential for low-priced devices, although we believe there will be a steady demand for PCs and notebooksin the longer term as economic growth returns and large enterprise and government spending return tostronger levels.

Headline Expenditure Projections

PC Sales: USD2.2bn in 2014 to USD2.0bn in 2015. Forecast downgraded to reflect the weaker economicoutlook, with the impact of rand depreciation and price pressures in the PC market as competition fromlow-cost tablets intensifies particularly important factors.


BMI Industry View
SWOT
Consumer Electronics SWOT
Political
Economic
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (South Africa 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Table: Economic Activity (South Africa 2010-2019)
Industry Risk Reward Index
Table: MEA Consumer Electronics Risk/Rewards Index, Q315
Market Overview
Computers
Table: PC Sales (South Africa 2013-2019)
AV Devices
Table: AV Sales (South Africa 2013-2019)
Mobile Handsets
Table: Mobile Communications (South Africa 2013-2019)
Competitive Landscape
International Company
Table: Samsung
Local Companies
Table: Pinnacle Africa
Table: Tarsus
Industry Trends And Developments
Regulatory Development
Table: Regulatory Authority
Demographic Forecast
Demographic Outlook
Table: Population Headline Indicators (South Africa 1990-2025)
Table: Key Population Ratios (South Africa 1990-2025)
Table: Urban/Rural Population & Life Expectancy (South Africa 1990-2025)
Table: Population By Age Group (South Africa 1990-2025)
Table: Population By Age Group % (South Africa 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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