Market Research Logo

South Africa Consumer Electronics Report Q4 2017

South Africa Consumer Electronics Report Q4 2017

BMI View: The strengthening rand provides little succour in South Africa's challenging consumerelectronics market, and the emergence of new sub-USD50 smartphones adds further pressure for vendors.Smartphones have also begun to reclaim connected device market share from tablets, as larger smartphonescreens and better functionality have made these higher-priced products more essential purchases inconsumers' minds.

Latest Updates And Industry Developments

Computer Sales: USD1.64bn in 2017 to USD1.67bn in 2021, a compound annual growth rate (CAGR)of 0.3%. However, ASPs will see only modest increases as more low-income consumers buy cheap PCs.

AV Sales: USD874mn in 2017 to USD912mn in 2021, a CAGR of 1.1%. Digital camera demandcannibalisation will continue to be a drag on growth, while the TV set market has a mixed outlook due toconsiderable scope for upgrades being coupled with intensifying price competition.

BMI Industry View
Industry Forecast
Recent Developments
Structural Trends
Table: Consumer Electronics Overview (South Africa 2015-2021)
Industry Risk Reward Index
Table: Middle East & Africa Consumer Electronics Risk/Reward Index, Q4 2017
Market Overview
Table: PC Sales (South Africa 2015-2021)
AV Devices
Table: AV Sales (South Africa 2015-2021)
Mobile Handsets
Table: Mobile Communications (South Africa 2015-2021)
Industry Trends And Developments
Table: South Africa Consumer Electronics (CE) Trade, 2011-2016
Regulatory Development
Table: Regulatory Authority
Table: National Broadband Policy Targets
Competitive Landscape
South Africa Consumer Electronics Companies
Consumer Electronics Vendors - EMEA, 2016
Table: Computer Hardware
Table: Audio Visual
Table: Mobile Phones
Table: Major Electronics Retailers
Table: E-commerce And Online Retailers
Demographic Forecast
Demographic Outlook
Table: Population Headline Indicators (South Africa 1990-2025)
Table: Key Population Ratios (South Africa 1990-2025)
Table: Urban/Rural Population & Life Expectancy (South Africa 1990-2025)
Table: Population By Age Group (South Africa 1990-2025)
Table: Population By Age Group % (South Africa 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report