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Singapore Consumer Electronics Report Q3 2015


Attention: There is an updated edition available for this report.

BMI View: Singapore has one of the weaker growth outlooks in the Asia Pacific region as a result of thematurity of the market, which is evident in the high penetration of desktops, notebooks, digital cameras andflat-screen TVs, as well as for new device categories such as smartphones and tablets. This means theSingapore market has passed through the period of strongest growth associated with rapidly risingpenetration. There is upside potential if wearable computing devices prove mass market appeal inSingapore, or if uptake of ultra-HD TV sets exceeds our expectation for it to be a high-income nicheproduct. Despite limited growth prospects, it is relevant to highlight the fact the market will continue to belucrative for vendors, with high levels of spending per capita a feature of the market due to high incomes, astrong economic outlook, consumer demand for the latest devices and short replacement cycles.

Headline Expenditure Projections

Computer Hardware Sales: USD2.04bn in 2014 to USD1.92bn in 2015, -5.7% in US dollar terms.Depreciation against the US dollar will exacerbate existing trends of tablet and desktop volume declinesto result in contraction in market value in 2015.

AV Sales: USD748mn in 2014 to USD735mn in 2015, -1.7% in US dollar terms. The TV market ismature and price erosion will drag on value growth, but we expect the digital camera market will begin tostabilise from 2015, allowing for a slower rate of contraction than in 2014.


BMI Industry View
SWOT Analysis
SWOT
Political
Economic
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Singapore 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Industry Risk Reward Ratings
Industry Risk Reward Index
Table: Asia CE Risk/Reward Index - Q315
Market Overview
Computers
Table: PC Sales (Singapore 2013-2019)
AV Devices
Table: AV Sales (Singapore 2013-2019)
Mobile Handsets
Table: Mobile Communications (Singapore 2013-2019)
Competitive Landscape
International Companies
Table: Samsung Electronics
Table: Hewlett-Packard
Table: Lenovo
Domestic Companies
Table: Singapore Telecommunications Ltd
Table: Flextronics
Table: Venture Corporation
Industry Trends And Developments
Table: IT Hardware Output, 2013-2019
Regulatory Development
Table: Authorities
Company Profile
Global Foundries
Table: Manufacturing Facilities
Table: GlobalFoundries Key Developments
Demographic Forecast
Demographic Outlook
Table: Population Headline Indicators (Singapore 1990-2025)
Table: Key Population Ratios (Singapore 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Singapore 1990-2025)
Table: Population By Age Group (Singapore 1990-2025)
Table: Population By Age Group % (Singapore 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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