Strengthening growth in Serbia's still developing food and drink sector will be fuelled by fallingunemployment levels, gradually rising wages as well as relatively subdued inflation during the coming fewyears. Nonetheless, price-consciousness will remain one of the key trends driving consumption preferences,particularly outside urban areas. Ongoing modernisation and expansion in the mass grocery retail sectorpresents attractive opportunities for discount retailers.
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Total food sales will increase by 4.5% y-o-y in 2017 and 5.0% in 2018, while the five-year compoundannual growth rate (CAGR) is forecast to reach 5.2%.