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Serbia Consumer Electronics Report Q2 2016

Serbia Consumer Electronics Report Q2 2016

BMI View: We adjusted our outlook for 2016 down slightly in Q216 to reflect a weaker economic outlook,but our bullish medium term outlook is unchanged. Stronger economic growth and dinar appreciation areexpected to drive growth in purchasing power, a trend that is key to our outlook for a marked improvementin PC, AV and handset spending 2017-2020. These economic trends are expected to deepen the market ashouseholds gain sufficient disposable income for the first time, while also offering vendors the opportunityto grow sales and widen margins through an easing of price sensitivity in the mid-market. Our forecastenvisages a CAGR of 6.4% for total consumer electronics device spending 2016-2020 to a total ofUSD917mn in 2020.

Latest Updates And Industry Developments

Computer Hardware Sales: USD249mn in 2016 to USD340mn in 2020, corresponding to a CAGR of5.7%. Pent-up demand after deferred purchases in 2014 and 2015, alongside income growth, will put thecomputer hardware market on a stronger trajectory from 2017.


BMI Industry View
SWOT
Consumer Electronics Market
Industry Forecast
Table: Consumer Eletronics Market (Serbia 2013-2019)
Industry Risk/Rewards Index
Table: Consumer Electronics Ratings Regional Breakdown, Q216
Table: Europe Risk/Rewards Index - Q2 2016
Market Overview
Computers
Table: PC Sales (Serbia 2014-2020)
AV Devices
Table: AV Sales (Serbia 2014-2020)
Mobile Devices
Table: Mobile Communications (Serbia 2014-2020)
Industry Trends And Developments
Table: Serbia ICT Industry - Key Metrics
Competitive Landscape
Key Players
International Companies
Table: Lenovo
Table: Microsoft
Table: Samsung Electronics
Table: ZTE
Demographic Forecast
Table: Population Headline Indicators (Serbia 2005-2025)
Table: Population By Age Group (Serbia 2005-2025)
Table: Population By Age Group % (Serbia 2005-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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