Serbia Consumer Electronics Report Q2 2016
BMI View: We adjusted our outlook for 2016 down slightly in Q216 to reflect a weaker economic outlook,but our bullish medium term outlook is unchanged. Stronger economic growth and dinar appreciation areexpected to drive growth in purchasing power, a trend that is key to our outlook for a marked improvementin PC, AV and handset spending 2017-2020. These economic trends are expected to deepen the market ashouseholds gain sufficient disposable income for the first time, while also offering vendors the opportunityto grow sales and widen margins through an easing of price sensitivity in the mid-market. Our forecastenvisages a CAGR of 6.4% for total consumer electronics device spending 2016-2020 to a total ofUSD917mn in 2020.
Latest Updates And Industry Developments
Computer Hardware Sales: USD249mn in 2016 to USD340mn in 2020, corresponding to a CAGR of5.7%. Pent-up demand after deferred purchases in 2014 and 2015, alongside income growth, will put thecomputer hardware market on a stronger trajectory from 2017.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook