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Serbia Consumer Electronics Q1 2019

Serbia Consumer Electronics Q1 2019

Key View:

We continue to maintain a positive medium-term outlook for the Serbian device market over our five-yearforecast period to 2022. The consumer electronics market in Serbia is among the lowest value in Europe in per capita terms - andalthough there is catch-up potential over the medium term due to relatively low penetration rates - the recent experience ofeconomic crisis leading to a sharp fall in device spending in 2015 demonstrates the downside of a price-sensitive market. Our corescenario is, however, for steady growth in device spending as purchasing power and discretionary spending levels rise, enablingvendors to benefit from a larger and more affluent middle class, as well as tapping some pent-up demand.

Key View
Industry Forecast
Industry Risk/Reward Index
Currency Moves, New Entrants Drive Up Europe's Consumer Electronics Risk/Rewards Scores
Market Overview
Industry Trends And Developments
Competitive Landscape
Serbia Demographic Outlook
Consumer Electronics Methodology

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