Romania Telecommunications Report Q2 2016
BMI View: Subscription-led growth is no longer possible in Romania's saturated mobile market. Networkoperators must deepen their relationships with existing customers, maximising monetisation opportunities.
A paucity of high-speed wireline broadband networks was a key driver in 3G uptake, but premium serviceusage is low, souring investor appetites. Demand for converged services is growing, but Ancom's refusal toallow third parties to access cable operators' networks will impair further development.
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Mobile subscriptions increased in 2015, contrary to expectations. We estimate 27.5mn subscriptions atthe end of 2015, rising to 28.1mn in 2020; variable annual growth will be attributable to ongoingefforts to eliminate inactive subscriptions.
A lack of broadband infrastructure outside major population centres, plus Ancom's reluctance toopen the cable broadband networks of RCS&RDS and UPC Romania to third parties will weigh onwireline broadband expansion but will drive uptake of basic 3G mobile broadband services. 3G/4Gsubscriptions will grow from 18.6mn in 2015 to 25.9mn in 2020.
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