BMI View: Romania's IT market has greater growth potential than most in Europe due to relatively lowlevels of device and penetration solutions, which vendors can target as economic growth is maintained overthe medium term. This is however overshadowed by the success of Romania's domestic IT industry where ithas become the leading nearshoring centre for software development, and the sector is of growingimportance to the economy as a whole and export earnings.
Latest Updates & Industry Developments
Hardware Sales: From RON3.7bn in 2017 to RON3.7bn in 2021, corresponding to a compound annualgrowth rate (CAGR) of 0.5%. A combination of demographics and the cannibalisation of PC demand bysmartphones neuters much of the positive impact from purchasing power growth on hardware segmentgrowth.
Software Sales: From RON1.5bn in 2017 to RON2.1bn in 2021, a CAGR of 9.0%. Application adoptionrates trail those of Western Europe, and economic growth in Romania is expected to drive convergenceover the medium term.