Romania Information Technology Report Q2 2016
BMI View: After a dip in IT market performance in Romania in 2015 we expect the market to exhibitstronger growth from 2016 to 2020. Device and solution penetration remains some way below theEuropean average in Romania, and as the economy gathers momentum we believe vendors will be able totarget relatively strong growth from convergence trends. The increasingly affluence of the middle class inRomania is highlighted, and we believe of greatest significance to personal device vendors, ie tablets,notebooks and hybrids. Meanwhile, the enterprise application market has considerable potential in ERPand CRM, and lower cost cloud providers could make gains in market share by tapping thisunderpenetrated opportunity. For the Romanian IT market as a whole we forecast a CAGR of 7.2% over2016-2020 to almost RON7.7bn.
Latest Updates & Industry Developments
Hardware Sales: from RON3.1bn in 2016 to RON3.8bn in 2020, corresponding to a CAGR of 5.3%.The market turned down in 2015 as economic downside exacerbated the product cycle, but we expectstronger medium term performance as the middle class becomes increasingly affluent.
Software Sales: from RON1.3bn in 2016 to RON1.8bn in 2020, a CAGR of 8.6%. Relatively lowpenetration of enterprise applications opens the door to strong catch-up growth as cloud delivered ERPand CRM solutions deepen the market.
IT Services: from RON1.5bn in 2016 to RON2.1bn in 2020, a CAGR of 9.7%. Cloud computing andoutsourcing adoption by local enterprises will drive expansion of the services segment, supplementingtraditional revenue sources such as consulting and systems integration.
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