Qatar Tourism Report Q1 2016
Qatar has a strong tourism industry, with a well-established hotel sector and healthy support from thegovernment. Inbound tourist arrivals are set to see significant growth in the coming years, as the countrycontinues to up its marketing efforts in key regions. The accommodation sector is strongly focused on highend,luxury and business travel with a high percentage of all hotels situated in the capital city of Doha.
Many of these hotels are four and five star and place their focus on conference facilities. This leavesopportunities for budget accommodation developments elsewhere, especially with plans for the transportinfrastructure to undergo major developments over the next few years. With the Qatari government keen tosupport tourism projects and to expand travel links with more key destinations, Qatar offers goodopportunities for investment in many areas of the tourism sector.
Key Updates and Forecasts
In early November 2015 Hilton Worldwide announced the opening of Doubletree by Hilton Doha - OldTown, a five star property with 187 guest rooms. The hotel is the first in Qatar under the Doubletreebrand and increases Hilton's presence in the country to two properties.
In October 2015 another major hotel chain, AccorHotels, announced plans to open a 283-room hotel inDoha. The Majilis Grand Mercure is scheduled for opening in mid 2018 and will be AccorHotels seventhpropert in the country.
In late October 2015, the Qatar Tourism Authority launched the Qatar Destination brand at the WorldTravel Market in London, England. The brand uses distinctive print advertising and top class video andphotos to market the country as a destination for travellers and to reinforce Qatar's presence on the globalstage.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook