Poland Tourism Report 2015
BMI View: We maintain our positive outlook for the Polish tourism industry, though the combination of thecollapse in the Russian rouble and the weak euro will constrain arrivals from key markets over 2015 asmany opt to holiday domestically or remain within the currency union. Beyond 2016 we expect steadygrowth in arrivals, boosting receipts and supporting continued appetite for investment and expansion inPoland's accommodation sector.
Poland benefits from its location at the epicentre of Europe, with a large number of road and rail bordercrossings connecting it to some of its main tourism markets. The country is also boosted by its Schengenarea membership, and we expect the number of visitors arriving by road and rail to continue to grow,supported by steady investment into these transport networks. Growth in the number of hotels in Poland islikely to continue throughout our forecast period. Central and Eastern Europe is currently perceived asoffering extremely attractive investment opportunities for hotel groups and other tourist-related industries -largely due to rising domestic tourism and regional tourism, supported by an increase in higher disposableincomes. Poland also received a massive tranche of investment prior to the 2012 football championship,which will stand it in good stead over the coming years.
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