BMI View: Poland's insurance market offers significant long-term potential to insurance providers and investors as economic and demographic trends aid the development of both the life and non-life sectors. The Polish economy continues to out-perform the majority of EU states, and, as household incomes expand, robust consumer sentiment will be a key driver of basic motor and property lines. Added to this, we note the emerging appeal of life and health insurance product lines to Poland's growing middle class, as well as the country's expanding retirement-age population. One caveat from an investment perspective is the continued dominance of indigenous provider PZU, which holds market shares of about 34% in both the life and non- life markets. This has traditionally restricted the ability of multinationals to establish themselves in the market; however, a broadening consumer base and the widening appeal of non-core products is likely to see a reversal of this trend over the next few years.