BMI View: Rising incomes will result in a larger and more affluent middle class in Poland that will benefitvendors, especially those through the up-sale of premium brands and devices. There are howeverconsiderable drags on the market that will subdue overall device spending growth, most notably thesaturation of the core market and a demographic drag from the declining working age population.
Latest Updates & Industry Developments
Computer Hardware Sales: USD2.0bn in 2017 to USD2.0bn in 2021. The computer hardware segmentis forecast to underperform due to pressure on PC spending from smartphones, and the contractingmarket for printers.
AV Sales: USD1.6bn in 2017 to USD1.6bn in 2021. A saturated TV set market will result in modestperformance, but with stronger demand in the years with major international sporting events.