Peru Consumer Electronics Report Q4 2017

BMI View:

Spending growth in Peru's consumer electronics market dipped in 2015 and 2016, but weexpect performance to improve considerably over the medium term. As a frontier market, Peru has lowdevice penetration rates even when compared to most emerging markets. Along with purchasing powergrowth and positive demographics, this should create major opportunities for vendors through first-timebuyers and an increasingly affluent urban middle class.

Latest Updates And Industry Developments

Computer Hardware Sales: USD840mn in 2017 to USD983mn in 2021. Despite the positiveenvironment and low penetration, there are questions around the PC market where tablet and low-endnotebook spending faces a competitive threat from smartphones.

AV Sales: USD721mn in 2017 to USD917mn in 2021. TV set upgrades will be driven by an expandingmiddle class, while spending on audio systems is also expected to be a positive trend in a supportiveeconomic environment.

Handset Sales: USD1.4bn in 2017 to USD2.0bn in 2021. In the short-to-medium term, upgrades fromfeaturephones will drive strong growth in the smartphone market, and growth is only expected to slow inthe final years of the forecast.

BMI Industry View
Latest Updates And Industry Developments
Industry Forecast
Latest Updates
Structural Trends
Table: Consumer Electronics Overview (Peru 2015-2021)
Industry Risk Reward Index
Table: Americas CE Risk/Reward Index, Q417
Market Overview
Recent Developments
Table: PC Sales (Peru 2015-2021)
AV Devices
Table: AV Sales (Peru 2015-2021)
Mobile Handsets
Table: Mobile Communications (Peru 2015-2021)
Industry Trends And Developments
Consumer Electronics Trade
Table: Peru Consumer Electronics Trade Value (USDmn), 2011-2016
Industry Analysis
Regulatory Development
Competitive Landscape
Peru Consumer Electronics Companies
Consumer Electronics Vendors - Americas, 2016
Table: Computer Hardware
Table: Audio-Visual
Table: Mobile Phones
Table: Electronics
Table: E-Commerce
Demographic Forecast
Demographic Outlook
Table: Population Headline Indicators (Peru 1990-2025)
Table: Key Population Ratios (Peru 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Peru 1990-2025)
Table: Population By Age Group (Peru 1990-2025)
Table: Population By Age Group % (Peru 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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