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Peru Consumer Electronics Report Q4 2017

BMI Industry View
Latest Updates And Industry Developments
SWOT
Industry Forecast
Latest Updates
Structural Trends
Table: Consumer Electronics Overview (Peru 2015-2021)
Industry Risk Reward Index
Table: Americas CE Risk/Reward Index, Q417
Market Overview
Recent Developments
Computers
Table: PC Sales (Peru 2015-2021)
AV Devices
Table: AV Sales (Peru 2015-2021)
Mobile Handsets
Table: Mobile Communications (Peru 2015-2021)
Industry Trends And Developments
Consumer Electronics Trade
Table: Peru Consumer Electronics Trade Value (USDmn), 2011-2016
Industry Analysis
Regulatory Development
Competitive Landscape
Peru Consumer Electronics Companies
Consumer Electronics Vendors - Americas, 2016
Table: Computer Hardware
Table: Audio-Visual
Table: Mobile Phones
Retailers
Table: Electronics
Table: E-Commerce
Demographic Forecast
Demographic Outlook
Table: Population Headline Indicators (Peru 1990-2025)
Table: Key Population Ratios (Peru 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Peru 1990-2025)
Table: Population By Age Group (Peru 1990-2025)
Table: Population By Age Group % (Peru 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

BMI View:

Spending growth in Peru's consumer electronics market dipped in 2015 and 2016, but weexpect performance to improve considerably over the medium term. As a frontier market, Peru has lowdevice penetration rates even when compared to most emerging markets. Along with purchasing powergrowth and positive demographics, this should create major opportunities for vendors through first-timebuyers and an increasingly affluent urban middle class.

Latest Updates And Industry Developments

Computer Hardware Sales: USD840mn in 2017 to USD983mn in 2021. Despite the positiveenvironment and low penetration, there are questions around the PC market where tablet and low-endnotebook spending faces a competitive threat from smartphones.

AV Sales: USD721mn in 2017 to USD917mn in 2021. TV set upgrades will be driven by an expandingmiddle class, while spending on audio systems is also expected to be a positive trend in a supportiveeconomic environment.

Handset Sales: USD1.4bn in 2017 to USD2.0bn in 2021. In the short-to-medium term, upgrades fromfeaturephones will drive strong growth in the smartphone market, and growth is only expected to slow inthe final years of the forecast.


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