Spending growth in Peru's consumer electronics market dipped in 2015 and 2016, but weexpect performance to improve considerably over the medium term. As a frontier market, Peru has lowdevice penetration rates even when compared to most emerging markets. Along with purchasing powergrowth and positive demographics, this should create major opportunities for vendors through first-timebuyers and an increasingly affluent urban middle class.
Latest Updates And Industry Developments
Computer Hardware Sales: USD840mn in 2017 to USD983mn in 2021. Despite the positiveenvironment and low penetration, there are questions around the PC market where tablet and low-endnotebook spending faces a competitive threat from smartphones.
AV Sales: USD721mn in 2017 to USD917mn in 2021. TV set upgrades will be driven by an expandingmiddle class, while spending on audio systems is also expected to be a positive trend in a supportiveeconomic environment.
Handset Sales: USD1.4bn in 2017 to USD2.0bn in 2021. In the short-to-medium term, upgrades fromfeaturephones will drive strong growth in the smartphone market, and growth is only expected to slow inthe final years of the forecast.