Spending growth in Peru's consumer electronics market dipped in 2015 and 2016, but weexpect performance to improve considerably over the medium term. As a frontier market, Peru has lowdevice penetration rates even when compared to most emerging markets. Along with purchasing powergrowth and positive demographics, this should create major opportunities for vendors through first-timebuyers and an increasingly affluent urban middle class.
Latest Updates And Industry Developments
Computer Hardware Sales: USD840mn in 2017 to USD983mn in 2021. Despite the positiveenvironment and low penetration, there are questions around the PC market where tablet and low-endnotebook spending faces a competitive threat from smartphones.
AV Sales: USD721mn in 2017 to USD917mn in 2021. TV set upgrades will be driven by an expandingmiddle class, while spending on audio systems is also expected to be a positive trend in a supportiveeconomic environment.
Handset Sales: USD1.4bn in 2017 to USD2.0bn in 2021. In the short-to-medium term, upgrades fromfeaturephones will drive strong growth in the smartphone market, and growth is only expected to slow inthe final years of the forecast.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook