Pakistan Insurance Report Q2 2018
Though currently at a very low level of development, the Pakistani/Insurance/Q2 2018 industry offers considerable long-termopportunities to international/Insurance/Q2 2018 providers and investors. Traditional constraints, including low household incomes and a lackof awareness of the value of/Insurance/Q2 2018 products among the general population, have typically limited coverage to the most affluentsegments of society./Insurance/Q2 2018 coverage therefore remains extremely limited, with penetration and density considerably lower thanin neighbouring India, for example. As living standards and incomes gradually rise, and the middle class expands, there is potentialfor insurers to rapidly extend their services to new areas of the population, particularly through the use of low-income products suchas micro-insurance. Similarly, efforts by local firms to expand distribution through digital channels is having some effect.Convergence with middle-income markets will be a slow process, however, and restrictions on foreign entrants will preventmultinationals from making a significant footprint in Pakistan for the foreseeable future.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook