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Pakistan Consumer Electronics Report Q2 2015

Attention: There is an updated edition available for this report.

Pakistan Consumer Electronics Report Q2 2015

BMI View: Pakistan continues to present major challenges to vendors, and underperform its potential dueto a number of economic, social and political risks. However, the large population and rising incomes meanthere are still opportunities for vendors. Although political and security concerns remain, the economicenvironment is supportive of expansion, with rising incomes, consumption growth, and encouragingly,private sector credit growth has also recovered from its recent trough. The opportunity provided by thelarge population and economic environment has been sufficient to attract investment from multinationalconsumer electronics market leaders such as LG, while others have increased their presence andstrengthened distribution and retail channels. The recent launch of LTE services has had a positive impacton handset sales as companies such as Nokia are increasingly introducing low-cost LTE-enabledhandsets. Nonetheless, challenges remain, including the large grey market, poor IP protection, an unstableeconomic and security situation, and weak distribution channels.

Headline Expenditure Projections

Computer Sales: USD409mn in 2014 to USD432mn in 2015, +5.6% in US dollar terms. The commercialPC market has strengthened, with demand from consumers, enterprises and the public sector.

AV Sales: USD868mn in 2014 to USD946mn in 2015, +9.0% in US dollar terms. Cheaper IPTV servicesare helping to drive demand for flat-screen TV sets, but demand remains centred on lower value devices.

BMI Industry View
Consumer Electronics Market
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Pakistan 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Industry Risk Reward Ratings
Industry Risk/Reward Index
Table: Asia CE Risk/Reward Index - Q215
Market Overview
Table: PC Sales (Pakistan 2013-2019)
AV Devices
Table: AV Sales (Pakistan 2013-2019)
Mobile Devices
Table: Mobile Communications (Pakistan 2013-2019)
Competitive Landscape
International Companies
Table: Acer
Table: Nokia
Table: Huawei
Local Companies
Table: QMobile
Industry Trends And Developments
Table: Electronics Output, 2011-2019
Table: AV Production, 2011-2019
Regulatory Development
Table: Regulatory Authorities
Demographic Forecast
Table: Population Headline Indicators (Pakistan 1990-2025)
Table: Key Population Ratios (Pakistan 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Pakistan 1990-2025)
Table: Population By Age Group (Pakistan 1990-2025)
Table: Population By Age Group % (Pakistan 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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