Pakistan Consumer Electronics Q1 2020

Key View:

We retain a positive outlook for the Pakistani consumer electronics market as we are of the view that significant organicgrowth potential remains untapped over the medium-term horizon. A series of factors including rising incomes, low devicepenetration rates and a steadily growing demand will underpin the bullish growth outlook. Furthermore, the long-term commercialand enterprise demand prospects will be bolstered by infrastructure investments and enterprise demand related to the ChinaPakistan Economic Corridor initiative and the ambitious Chinese Belt & Road effort. That said, the price-sensitive Pakistani marketfaces a number of risks and challenges including a steady depreciation of the rupee that will make imports more costlier, externalgeopolitical shocks and the spending cuts as part of the IMF structural reform agenda.

Key View
Consumer Electronics SWOT
Industry Forecast
Industry Risk/Reward Index
Japan Extends Lead, Hong Kong Slides In Asia Consumer Electronics Risk/Reward Index
Market Overview
Industry Trends And Developments
Competitive Landscape
Pakistan Demographic Outlook
Consumer Electronics Methodology

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