Oman Telecommunications Report Q4 2015
BMI View: The possible entry of a third player into the mobile market, plus strong competition in the formof MVNOs, will keep mobile growth in positive territory, despite near saturation. We expect establishedoperators Omantel and Ooredoo to respond to additional competition in the mobile market with a widerrange of converged service offerings. Little subscription growth opportunity means retaining subscribers isequally, if not more, important than attracting new ones. Omantel and Ooredoo will achieve this bymigrating subscribers on to shared data multi-play and packages, increasingly including smarthomesolutions, thus deepening their relationships with customers. Meanwhile, though mobile remains thedominant broadband access technology, we expect Oman Broadband Company's deployment of an openaccess national fibre network to deepen penetration of wireline connections, and to enable Ooredoo andsmaller alternative players to compete more effectively with incumbent Omantel in the wireline market.
The mobile market maintained modest growth of 0.7% q-o-q in Q115 to 6.24mn subscriptions, driven byOoredoo.
Wireline voice connections grew strongly by 8.3% in Q115, bucking the regional trend of fixed-tomobilesubstitution.
Broadband was the fastest growing segment, with 20.6% y-o-y growth to 2.3mn subscriptions. This wasalso reflected in broadband internet revenues in Q115.
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