Oman Telecommunications Report Q1 2016
BMI View: We believe that organic subscription groth in the Oman mobile industry may be difficult as thetwo current operators, Omantel and Ooredoo are facing stiff competition on the price level by anincreasing number of MVNOs in the market. Furthermore, Oman's market is driven by a very highpercentage of prepaid subscribers and both the operators have failed to attract customers to higher valuepostpaid packages. Little subscription growth opportunity means retaining subscribers is equally, if notmore, important than attracting new ones. Omantel and Ooredoo will achieve this by migrating subscriberson to shared data multi-play and packages, increasingly including smarthome solutions, thus deepeningtheir relationships with customers. Meanwhile, though mobile remains the dominant broadband accesstechnology, we expect Oman Broadband Company's deployment of an open access national fibre networkto deepen penetration of wireline connections, and to enable Ooredoo and smaller alternative players tocompete more effectively with incumbent Omantel in the wireline market. The 'smart cities' initiative is apositive one and we believe it will help Omani infrastructure with wireline and fixed broadband growthover the next few years as 80% of Muscat and 25% of towns and villages nearby will receive fibre opticaccess.
The mobile market maintained stable growth of 2.6% q-o-q in Q215 to 6.4mn subscriptions, driven byOoredoo and MVNOs.
Wireline voice connections grew strongly by 8.3% in Q115, bucking the regional trend of fixed-tomobilesubstitution.
Broadband was the fastest growing segment, with over 20.6% y-o-y growth to 2.3mn subscriptions. Thiswas also reflected in broadband internet revenues in Q215.
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