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Nigeria Consumer & Retail Q4 2018

Nigeria Consumer & Retail Q4 2018

Key View:

2018 continues to be a fairly positive year for the Nigerian consumer. On the back of improving oil prices, economicgrowth has been revised upwards and inflation remains on it's downward trajectory. However, this improved economic growth hasso far been unable to make any dent in the high levels of unemployment. As a result, wages are relatively suppressed and consumersentiment remains somewhat indifferent about the future.


Key View
Consumer Outlook
SWOT
Consumer & Retail SWOT
Industry Forecast
Consumer Spending
Household Characteristics
Demographic Forecast
Market Overview
Retail Trends
Consumer & Retail Glossary
Consumer & Retail Methodology

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