Market Research Logo

Nigeria Consumer & Retail Q1 2019

Nigeria Consumer & Retail Q1 2019

Key View:

The past year has been mixed for Nigerian consumers. The economy has been in a recovery stage, supported by risingcrude oil prices and inflation recording an 18-month decrease in Q318. However, economic growth has not been broadly based,meaning the economic recovery is not being fully felt at the consumer level. Looking ahead, growth will continue to recover, buthigh employment will continue to dent consumer sentiment.


Key View
Consumer Outlook
SWOT
Consumer & Retail SWOT
Industry Forecast
Consumer Spending
Household Characteristics
Consumer Demographics
Market Overview
Retail Trends
Consumer & Retail Glossary
Consumer & Retail Methodology

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report