Morocco Pharmaceuticals & Healthcare Report Q2 2018
We forecast Morocco to have one of the fastest growing pharmaceutical sectors in the MENA region. Medicine sales willbe driven by the government's commitment to improving healthcare quality and coverage. However, innovative drugmakers willremain deterred by the relatively small scale of the market as well as the low purchasing power of the population. Further downsiderisks include the government's increasing preference towards generic medicines and an unattractive pricing environment.
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