Morocco Food & Drink Q1 2019
Morocco's food and drink market continues to offer substantial growth potential. The population, numbered at well over36mn, continues to expand and the proportion of households falling into middle income brackets is on the rise. As a result,disposable income for spending on both essential and non-essential food and drink items is increasing, while urbanisation meansthat demand for modern retail spaces will improve opportunities for the mass grocery retail segment. Challenges remain, however,in light of potential downturns in economic growth and employment rates.
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