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Mexico Consumer Electronics Report Q2 2015

Mexico Consumer Electronics Report Q2 2015

BMI View: Mexican consumer electronics spending growth underperformed many of its Latin Americanpeers in 2013 and 2014 as a result of relatively weak economic performance and peso depreciation againstthe US dollar. However, from 2015 we expect spending growth will move higher as the economystrengthens, but peso depreciation will continue to squeeze household purchasing power. The focus of awider range of international vendors will give consumers wider choice and put downward pressure ondevice prices, helping to deepen the market, particularly as currency performancestrengthens. Particular areas of opportunity include tablet and hybrid notebooks, smartphones and digitalTV set upgrades. Our bullish medium-term outlook is also based on the booming manufacturing sector asvendors target the domestic market and look to utilise its proximity and trade agreements with the US.

Headline Expenditure Projections

Computer hardware sales: USD8.2bn in 2014 to USD8.4bn in 2015, an increase of 3.0%. Tablet saleswill continue to outperform, but reports in H214 also indicate strong momentum in the hybrid notebookmarket.


BMI Industry View
SWOT
Consumer Electronics Market
Political
Economic
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Mexico 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Table: GDP By Expenditure (Mexico 2012-2019)
Industry Risk Reward Ratings
Table: Industry Risk/Reward Index - Americas, Q2 2015
Market Overview
Computers
Table: PC Sales (Mexico 2013-2019)
AV
Table: AV Sales (Mexico 2013-2019)
Table: Household TV Access By Transmission Technology
Handsets
Table: Mobile Communications (Mexico 2013-2019)
Competitive Landscape
International Companies
Table: Office Depot
Table: Panasonic
Local Companies
Table: Texa
Table: Vanta
Table: Famsa
Industry Trends And Developments
Table: Electronics Manufacturing Output (MXNmn), 2003-2012
Table: Mexico ICT Trade Balance (MXNmn), 2005-2013
Table: FDI By LCD TV Set Manufacturers In Mexico
Regulatory Development
Table: Five Digital Strategy Pillars
Company Profile
Lanix
Demographic Forecast
Demographic Outlook
Table: Population Headline Indicators (Mexico 1990-2025)
Table: Key Population Ratios (Mexico 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Mexico 1990-2025)
Table: Population By Age Group (Mexico 1990-2025)
Table: Population By Age Group % (Mexico 1990-2025)
Methodology
Industry Forecast Methodology
Sector-Specific Methodology
Sources
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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