Malaysia Food & Drink Q4 2019
Food and drink spending in Malaysia is projected to remain robust, driven by a bright consumer outlook which willsupport spending across categories. In the mass grocery retail sector, we are seeing growing investment into convenience with theexpansion into convenience stores planned by Tesco. The healthification trend, most apparent among young and time-poorprofessionals, will drive the spending on healthier food items such as fruits, which is an outperforming food segment. The sugar taxwhich was imposed on July 1 will weigh on carbonated drink sales in the country, weighing on growth in the soft drinks sector.Alcoholic drink spending will also see strong growth although we expect innovations in the non-alcoholic beer category to be a keyarea of growth.
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