Malaysia Consumer Electronics Report Q2 2015

Attention: There is an updated edition available for this report.

Malaysia Consumer Electronics Report Q2 2015

BMI View: Although consumer electronics market in Malaysia has expanded rapidly in value and volume terms in recent years, BMI sees slower growth in 2015, which will lower the rest of the forecast. Saturation of tablet market and slower pace of the audio visuals market following the FIFA world cup which will see demand for TV's decreasing will result in slower overall growth in 2015. However, further on growth will return as declining device prices combine with strong economic performance and rising incomes to drive demand growth. Broadly speaking, we expect this dynamic we expect to remain in place in the medium term. Increasing competition in the smartphone, tablet and flat-screen TV markets from Chinese vendors will ensure the market continues to deepen, but as the market becomes saturated intense price competition is expected to result in a squeeze on value growth and vendor margins. There is also downside risk due to uncertainties over the export market, particularly the potential for a hard landing in China.

Headline Expenditure Projections

Computer Hardware Sales: USD2.7bn in 2014 to USD2.5bn in 2015, decline of 4.9% as the tablet market is losing momentum as a result of core market saturation, AV Sales: USD1.2bn in 2014 to USD1.2bn in 2015, an increase of 3.2%. The AV segment is again forecast to underperform, but after a precipitous decline in digital camera volumes in 2013 and 2014, we expect the market to stabilise form 2015.

BMI Industry View
Consumer Electronics Market
Operational Risk
Industry Forecast
Table: Consumer Electronics Overview (Malaysia 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Headwinds To Curtail Growth
Infrastructure The Sole Bright Spot
Table: Economic Activity (Malaysia 2010-2019)
Industry Risk Reward Ratings
Industry Risk/Reward Index
Table: Asia CE Risk/Reward Index - Q215
Market Overview
Table: PC Sales (Malaysia 2013-2019)
Table: AV Sales (Malaysia 2013-2019)
Mobile Handsets
Table: Mobile Communications (Malaysia 2013-2019)
Competitive Landscape
International Companies
Table: Lenovo
Table: Acer
Table: Panasonic
Local Companies
Table: Malaysian Pacific Industries
Industry Trends And Developments
Table: Electronics Output, 2010-2019 (USDbn)
Regulatory Developments
Table: Government Authorities
Demographic Forecast
Table: Population Headline Indicators (Malaysia 1990-2025)
Table: Key Population Ratios (Malaysia 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Malaysia 1990-2025)
Table: Population By Age Group (Malaysia 1990-2025)
Table: Population By Age Group % (Malaysia 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators

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