Madagascar Telecommunications Report 2016
BMI View: The Madagascar market has shown considerable volatility in mobile subscription trends in therecent years. Based on the latest data available, relating to the end of 2014, we have revised our historicaldata for 2013 and revised our forecasts for the future. The greatest growth prospects in the country willarise from the eventual uptake of 3G services and a wider adoption of broadband subscriptions. Both thesetechnologies have, thus far, seen subdued growth due to cost inefficiencies and low purchasing power. Wewelcome the introduction of 4G LTE services in Madagascar in mid-2015 but we are cautiously optimisticabout the uptake of this technology due to low income and relatively high cost of advanced datatechnologies.
Latest Updates & Industry Developments
The Madagascar mobile market added over 1.25mn new subscribers in FY14 after the market witnesseda sharp contraction in 2013.
The uptake of 3G technology has been relatively slow in the country due to low incomes and highcost of device ownership and data tariffs.
Bluebirdb became the first operator to launch 4G LTE services in the country but their services areonly limited to wireless broadband internet in the urban centres. Telma, a major mobile operator,launched 4G LTE services in mid-2015 to become the first mobile operator to do so. Telma has been theleader in the introduction of advanced technologies as it was the first operator to offer 3G services someyears ago. Latest industry insights reveal that Orange plans to launch 4G LTE services byDecember 2015 and Airtel wants to follow suit in early 2016.
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