Liberia Telecommunications Report 2015
BMI View: Liberia ranks 35th out of 48 markets in Sub-Saharan Africa for mobile penetration, reachingjust 56.4% at the end of 2014. We forecast slow growth in 2015 as the after effects of the Ebola crisiscontinue to play out. Consumer spending on mobile services dropped during 2014 as travel restrictions andthe shrinking economy reduced the need for consumers to spend on mobile services. The market hascontinued growth potential, but we believe growth will be slower as operators seek to recoup investmentsafter lower income during 2014 and 2015. Long-term demand for broadband services offers the potentialfor mobile operators to capitalise on their investments into next generation mobile infrastructure, leavingwireline services underdeveloped.
Mobile market growth was revised down as the long-term effects of the Ebola crisis reduced growthpotential for subscriber take-up.
Mobile market leader Lonestar saw ARPU decline to USD3.93 in Q314, as consumers were unable andunwilling to spend on services in light of wider issues.
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