Kenya Tourism Q4 2018
The Kenyan tourism industry has a positive outlook with significant untapped organic growth potential on the medium-term horizon to 2022. Kenya boasts a diverse range of attractions including pristine beaches, a reputation for wildlife viewing and adeveloped safari network. The market had been hard hit by a series of terror attacks and domestic political unrest in recent years.Nevertheless, the future is brighter with political leaders declaring unity and the government offering broad support to developtravel and accommodations infrastructure. Primary drivers of growth will include tighter security, government support for theindustry and an expanding network of air travel supported by growing incomes and demand for international holidays in key sourcemarkets.
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