Kenya Tourism Report Q4 2017
BMI View: Kenya is a well-established and popular tourist destination, traditionally offering low-risk, accessible travel to East Africa. For these reasons it has enjoyed a reputation as a gateway to Africa and the perfect place to start game-viewing and safari holidays. In recent years, Kenya has experienced a difficult time with persistent terror incidents occurring in, or on the borders of, the country. These incidents have prompted many governments across the world, even in key source markets such as the UK and USA, to issue travel warnings against visiting the region. More recently still, Kenya has seen some political unrest brought on by the recent controversial governmental elections. The instability and ongoing friction, leading to protests and clashes in some areas, have further added to Kenya's struggles as a tourist destination. Nevertheless, Kenya remains a popular destination and we forecast growth in arrivals over the coming years. Many of the major international hotel chains are present in the country already and the majority have pledged to expand their presence once arrival numbers show some growth. Away from the main cities, the accommodation market is dominated by privately owned guesthouses and lodges and this will probably remain the same for the foreseeable future until infrastructure is improved in more rural areas.
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