Kenya Tourism Report Q2 2016
BMI View: Kenya's tourism sector has slumped over the last few years due to major terrorist attacks. Tourism arrivals will decrease again in 2016, though to a lesser extent than in previous years. From 2017, a gradual revival is expected. International tourism receipts are expected to pick up in conjunction with arrivals for the remainder of the forecast period to 2020. There are strong efforts from the government to revive the sector through infrastructure projects and promotional campaigns aimed at both local and international markets. Europe has traditionally been the key source market for Kenya; however, recently the Kenya Tourism Board (KTB) has been strengthening its efforts to promote the country to regional markets, as well as potential domestic travellers, in order to compensate for the lower number of arrivals from abroad. Direct flight links that are in the process of being established, such as to the US, could diversify source markets further. In addition, the hotel industry is still expanding despite the market being fairly saturated. Hotel industry investors are finding room for growth in the luxury accommodation sector, particularly in Nairobi's business district, as seen by recent expansions by major international chains. More low-cost chains are looking to expand outside of the capital, with Asian hotel chains showing particular interest.
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