Despite economic headwinds during the first half of 2017, we hold our sanguine outlook forKenya's food and drink industry. Favourable demographics, expanding middle class and developinggrocery retail sector will fuel strong sales growth in the next five years. In line with the rising householdincomes, consumer demand for higher-quality and convenience will strengthen.
Latest Updates And Industry Developments
Total food sales will rise by 13.6% (in local currency terms) in 2017 and record a similar compoundannual growth rate of 13.5% during our 2017-2021 forecast period.