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Kenya Consumer & Retail Q2 2019

Key View:

We hold a positive outlook for the Kenyan consumer from 2019 onwards. While inflation and unemployment remain arisk, strong growth in incomes and the wide adoption of transactional technology (eg, mobile payment systems) will boostconsumer spending over the coming years.


Key View
SWOT
Industry Forecast
Consumer Spending
Household Characteristics
Demographic Forecast
Market Overview
Retail Trends
Consumer & Retail Glossary
Consumer & Retail Methodology

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