Kenya Consumer & Retail Report Q2 2018
Consumer spending growth will remain stuck in a low gear over 2018 due to lingering negative impacts from 2017,namely high inflation, weak bank lending to consumers and simmering political unrest. Towards the end of 2018 and into theremainder of our forecast period to 2022, the structural factors that make Kenya such a strong long-term consumer growth storywill reassert themselves and we forecast high single-digit growth rates. Spending on essential items will continue to dominate theconsumer sector due to the country's lower-middle income status.
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