Jordan Insurance Q4 2019
Jordan's insurance market does offer some growth potential, though activity will remain concentrated in the non-lifemarket with very limited demand for life insurance at present. Barriers to growth in Jordan's insurance industry are substantial - themarket is dominated by sub-scale local providers with limited access to capital and underdeveloped product ranges. Competition inthis fragmented marketplace keeps downwards pressure on pricing and providers have not proved adept at product innovation inorder to reach more first time users. As such the volume of underwriting activity will remain limited in both regional and globalterms.
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